SOCIAL BEHAVIOR AND AESTHETICS
I am interested in applying an understanding of social psychology, cognition, and culture to
the design of interfaces that support multi-user interactions and behavior. Read my paper
that captures Observations on the Design of Behavior on Facebook.
I am also passionate about aesthetic software, and I research novel ways of how
aesthetics can mould behavior for increased productivity, pleasure, and excitement. How
should we design information products that also convey pleasure, emotion and persuasion
apart from pure functionality and utility? Read my paper on Aesthetics in HCI.
ECONOMICS AND HUMAN INTERACTIONS
My background in economics helps me in understanding fundamental human motivations
that manifest in multi-user online interaction environments. Fundamentally, economics
tells us how to organize social institutions such that private interests of millions of people
are met while conforming to larger social goals.
With advent of Web 2.0 and ubiquitous computing, computers mediate interactions
between thousands of users. Such class of online environments has assumed a role akin
to social institutions. On such environments, if we can identify and balance deeper,
individual interests, vis-a-vis social goals, we can design systems for multitude of social
activities. Because a balance between individual interests and social goals is often difficult
to achieve in online environments, role of economic theory - especially information
economics - is central to their success. I believe this training uniquely contributes to my
thinking, and bolsters my toolkit in becoming a thoughtful human interactions designer.
CORE COMPETENCIES
I am focused on user-centered methods. Following sections depict my core competencies,
and the relevant classes I took in each domain:
I am interested in applying an understanding of social psychology, cognition, and culture to
the design of interfaces that support multi-user interactions and behavior. Read my paper
that captures Observations on the Design of Behavior on Facebook.
I am also passionate about aesthetic software, and I research novel ways of how
aesthetics can mould behavior for increased productivity, pleasure, and excitement. How
should we design information products that also convey pleasure, emotion and persuasion
apart from pure functionality and utility? Read my paper on Aesthetics in HCI.
ECONOMICS AND HUMAN INTERACTIONS
My background in economics helps me in understanding fundamental human motivations
that manifest in multi-user online interaction environments. Fundamentally, economics
tells us how to organize social institutions such that private interests of millions of people
are met while conforming to larger social goals.
With advent of Web 2.0 and ubiquitous computing, computers mediate interactions
between thousands of users. Such class of online environments has assumed a role akin
to social institutions. On such environments, if we can identify and balance deeper,
individual interests, vis-a-vis social goals, we can design systems for multitude of social
activities. Because a balance between individual interests and social goals is often difficult
to achieve in online environments, role of economic theory - especially information
economics - is central to their success. I believe this training uniquely contributes to my
thinking, and bolsters my toolkit in becoming a thoughtful human interactions designer.
CORE COMPETENCIES
I am focused on user-centered methods. Following sections depict my core competencies,
and the relevant classes I took in each domain:
SKILLS
Research
Contextual Inquiry,
Ethnography, Heuristic
Evaluation, Cognitive
Walk-through, Card Sorting,
Competitive Evaluation,
Surveys, Log Analysis
Design
Visual Comps, Wireframes,
UI Specifications, Paper
Prototypes, Interaction Flow
Maps, Personas, Scenarios,
Storyboards
Tools
Adobe Photoshop, Illustrator,
Dream weaver, MS Visio,
Axure
CONTACT ME
646. 510. 2529
agaurav@umich.edu
Resume: Word | PDF
LinkedIn
Facebook
Research
Contextual Inquiry,
Ethnography, Heuristic
Evaluation, Cognitive
Walk-through, Card Sorting,
Competitive Evaluation,
Surveys, Log Analysis
Design
Visual Comps, Wireframes,
UI Specifications, Paper
Prototypes, Interaction Flow
Maps, Personas, Scenarios,
Storyboards
Tools
Adobe Photoshop, Illustrator,
Dream weaver, MS Visio,
Axure
CONTACT ME
646. 510. 2529
agaurav@umich.edu
Resume: Word | PDF
User Centered
Design
Contextual Inquiry,
Interface and
Interaction Design,
Information
Architecture,
Usability Evaluation
of Systems and
Services
Design
Contextual Inquiry,
Interface and
Interaction Design,
Information
Architecture,
Usability Evaluation
of Systems and
Services
Social Interaction
Design
Analysis and Design
of e-Communities,
Experience
Innovation and
Co-creation,
Fundamentals of
Human Behavior,
Recommender
Systems,
Reputation and Trust
Systems
Design
Analysis and Design
of e-Communities,
Experience
Innovation and
Co-creation,
Fundamentals of
Human Behavior,
Recommender
Systems,
Reputation and Trust
Systems
Incentive Centered
Design
Game Theory,
Microeconomics,
Information
Economics,
Contracting &
Signaling in Online
Interaction
Environments
Design
Game Theory,
Microeconomics,
Information
Economics,
Contracting &
Signaling in Online
Interaction
Environments
Aesthetic and
Critical Design
Visual Persuasion
Critical Design
Visual Persuasion
| . |
About Me
I am Gaurav Anand. I am a user experience professional with a focus on interaction design
and user research. In May 2009, I graduated from University of Michigan with a Master's
degree in Information with dual specializations in Human-Computer Interaction (HCI), and
Information Economics Management and Policy (IEMP). My course involved interdisciplinary
studies in social research, user-centered design, and human behavior. I also hold BA in
Economics from University of Delhi.
Before graduate school, I worked as Web Product Manager for British Council.
Subsequently, I worked with ACL Wireless as User Experience Lead for M-Chat product
line. In summer 2008, I worked with Ford as User Experience Consultant.
I am Gaurav Anand. I am a user experience professional with a focus on interaction design
and user research. In May 2009, I graduated from University of Michigan with a Master's
degree in Information with dual specializations in Human-Computer Interaction (HCI), and
Information Economics Management and Policy (IEMP). My course involved interdisciplinary
studies in social research, user-centered design, and human behavior. I also hold BA in
Economics from University of Delhi.
Before graduate school, I worked as Web Product Manager for British Council.
Subsequently, I worked with ACL Wireless as User Experience Lead for M-Chat product
line. In summer 2008, I worked with Ford as User Experience Consultant.
| About Me | Thoughts | Projects Copyright Gaurav Anand | agaurav@umich.edu | 646. 510. 2529 |
Professional Work
ACL Wireless
British Council
Ford Motors
ACL Wireless
British Council
Ford Motors
Jump to
Academic Projects
Interaction Design
Design Process
Service Design
Web 2.0
Usability Evaluation
Contextual Inquiry
IA Strategy
Contact
646. 510. 2529
agaurav@umich.edu
Resume
MS Word
PDF
Networks
LinkedIn
Facebook
Academic Projects
Interaction Design
Design Process
Service Design
Web 2.0
Usability Evaluation
Contextual Inquiry
IA Strategy
Contact
646. 510. 2529
agaurav@umich.edu
Resume
MS Word
Networks