PROCESS
Web Credibility Analysis
Based on BJ Fogg's research on Persuasive Technology, we evaluated the site on
following parameters:
User Experience Audit
The User Experience determined how well Disney.com meets user's expectations in the
following categories:
Methods
Literature review, comparative evaluation of successful websites, brainstorming and
ideation, wire frames.
Web Credibility Analysis
Based on BJ Fogg's research on Persuasive Technology, we evaluated the site on
following parameters:
- What heuristics do users employ when evaluating the credibility of online sources?
- What contextual and design factors influence these assessments and strategies?
- Whether users are likely to believe (or not believe) what they find on the Disney.
com? - What are the implications of Prominence Interpretation Theory for a massive site
like Disney?
User Experience Audit
The User Experience determined how well Disney.com meets user's expectations in the
following categories:
- Branding - How well and how consistently does the site cultivate its image, mission,
and character? - Content - What is the quality of the content hosted by the site? How well is it
organized? - Functionality - Does the site provide functions and features that achieve user goals?
- Usability - Is the site's architecture, design, organization, labeling, and navigation
clear, minimalist, intuitive, and sufficient to the task of meeting the needs of a broad
user population?
Methods
Literature review, comparative evaluation of successful websites, brainstorming and
ideation, wire frames.
| / |
Disney.go.com
Information Architecture Strategy and
User Experience Audit
University of Michigan
OVERVIEW
I worked with three other team members to recommend Information
Architecture strategy for Disney.com. The deliverables included higher-level
recommendations supported with wire frames and blueprints. The strategy
report focused on Web Credibility analysis and User Experience audit on
branding, content, functionality, and usability.
Information Architecture Strategy and
User Experience Audit
University of Michigan
OVERVIEW
I worked with three other team members to recommend Information
Architecture strategy for Disney.com. The deliverables included higher-level
recommendations supported with wire frames and blueprints. The strategy
report focused on Web Credibility analysis and User Experience audit on
branding, content, functionality, and usability.
Professional Work
ACL Wireless
British Council
Ford Motors
ACL Wireless
British Council
Ford Motors
RESULTS
Our major findings
suggested that the site
supports the Disney brand
image and offers high
suffers from usability
problems and functional
quality, thereby
diminishing the user
experience overall. We
supported our findings
with necessary facts and
analysis, while providing
the necessary
recommendations for
redesign of interactions
and information
architecture.
Project Deliverables
Disney.com IA Strategy
report
Our major findings
suggested that the site
supports the Disney brand
image and offers high
suffers from usability
problems and functional
quality, thereby
diminishing the user
experience overall. We
supported our findings
with necessary facts and
analysis, while providing
the necessary
recommendations for
redesign of interactions
and information
architecture.
Project Deliverables
Disney.com IA Strategy
report
Jump to
Academic Projects
Interaction Design
Design Process
Service Design
Web 2.0
Usability Evaluation
Contextual Inquiry
IA Strategy
Contact
646. 510. 2529
agaurav@umich.edu
Resume
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Networks
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Academic Projects
Interaction Design
Design Process
Service Design
Web 2.0
Usability Evaluation
Contextual Inquiry
IA Strategy
Contact
646. 510. 2529
agaurav@umich.edu
Resume
MS Word
Networks
| About Me | Thoughts | Projects Copyright Gaurav Anand | agaurav@umich.edu | 646. 510. 2529 |
